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#Sharjah City Centre 06-5323640 #Abu Dhabi MarinaMall 02-6817662 |
| Change Your Brain Change
Your Life Paperback: 352 pages Publisher: Three Rivers Press ISBN: 0812929985 |
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A Breakthrough program for conquering anxiety, depression, obsessiveness
,anger & impulsiveness. by Daniel G. Amen, M.D |
| In this breakthrough bestseller, you'll see scientific evidence that your anxiety,depression, anger, obsessive ness, or impulsiveness could be related to how specific structures in your brain work. You're not stuck with the brain you're born with. Here are just a few of neuropsychiatries Dr. Daniel Amen's surprising-and effective- "Brain prescriptions" that can help heal your brain and change your life | ||
| The fall of advertising
& the rise of PR Paperback: 320 Pages Publisher: Collins ISBN: 0060081996 |
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With its provocative message, the book is witty, fast-paced and
easy to read as was Positioning by Al Ries & Laura Ries |
| As the consultant who popularized the idea of 'positioning' brands for different consumer segments,Al Ries has probably wielded even more influence over marketer's thinking. When movers of such stature start exhorting companies to put fewer eggs in the ad basket,it suggests that a fundamental re thinking is under way... | ||
| The Art of Innovation Hardcover: 320 Pages Publisher: Currency ISBN: 0385499841 |
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Lessons in creativity from IDEO, Americas Leading Design Firm by Tom Kelley with Jonathan Littman |
| Everyone talks about innovation and creativity, but
IDEO has actually done it. The Art of Innovation provides detailed, actionable ideas about how to build an innovative culture and an organization that makes creativity seem routine. Its well-placed emphasis on management practices makes it a great read for anyone in any organization who wants to get better at what they do. |
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| Sucessful Manager's Handbook
Hardcover: 864 Pages Publisher: DK Publishing ISBN:0789490102 |
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by George Boulden, Terence Brake, Andy Bruce, John Eaton, Robert Holden, Roy Johnson, Ken Langdon, Christina Osborne, Ben Renshaw, John Seymour, Martin Shervington, Rebecca Tee, Moi Ali (Editor) |
| The essential practical guide to effective management techniques that shows how to achieve a high level of excellence in business. Combining the work of experts in various fields, the Successful Manager's Handbook is an easy-to-follow, practical guide that will benefit managers at all levels. With over 1,200 tips in key areas, this up-to-date guide provides all the necessary steps to become a more effective manager. | ||
| It's not how good you are,
it's how good you want to be Paperback: 128 Pages Publisher: Phaidon Press ISBN:0714843377 |
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The Worlds best selling book by Paul Arden |
| The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! | ||
| Competition
Demystified Hardcover: 288 pages Publisher: Portfolio ISBN: 1591840570 |
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A Radically Simplified Approach to Business Strategy by Bruce C. Greenwald, Judd Kahn |
| Based on his hugely popular course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position... | ||
| The Pampered Chef Hardcover: 256 pages Publisher: Currency (July 5, 2005) ISBN: 0385515359 |
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The Pampered Chef : (Hardcover) The Story of One of America's Most Beloved Companies by Doris Christopher |
| Along the way, Christopher shares the lessons learned from her business, including tips on starting up, handling organizational growing pains, customer service advice and wisdom on how to treat employees. Yet while Christopher's guidance is useful to aspiring entrepreneurs, her business advice is fairly basic, and written in a tone that is modest to a fault | ||
| Good to Great Hardcover: 320 pages Publisher: Collins (October, 2001) ISBN: 0066620996 |
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Good to Great: (Hardcover) Why Some Companies Make the Leap... and Others Don't by Jim Collins |
| Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner | ||
| Freakonomics Hardcover: 256 pages Publisher: William Morrow ISBN: 006073132X |
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Freakonomics : (Hardcover) A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt, Stephen J. Dubner |
| In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship | ||
The Intelligent Investor
ISBN: 0060752610
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The Intelligent Investor:(Hardcover) The Classic Text on Value Investing by Benjamin Graham |
| Time and market developments have proven the wisdom of Graham's basic strategies, and in today's volatile market, this is the most important book you will ever read on making the right decisions to protect your investments and make them a success. | ||
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